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The oral history of Marvel's Amazing Spider-Man 'Brand New Day' era [Marvel Matters]
In 2008, Marvel turned its flagship book Amazing Spider-Man into a TV-style experiment, with rotating writers, weekly issues, and the creative chaos that defined a new era of Marvel storytelling
In 2008, Marvel Comics' Amazing Spider-Man took a big swing.
The long-running Marvel superhero title tried a new format, replacing its one writer/one artist system with a TV-style format, with a group of rotating writers and artists working together to produce a new issue each week. The rotating team of creators, known as the Brain Trust and later the Web-Heads, was made up of some of the best writers and artists in the industry, who each took turns crafting stories. Marvel also took the bold step of switching the title’s publishing schedule to at least three times a month - sometimes even more with specials and spinoffs. This new direction was called 'Brand New Day.'
This was done during a time when the comic industry was plagued with numerous delays (not to mention a nationwide recession). However, Amazing
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