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NYCC 2021 | The Business of Comics: Creativity and the Power of Branding
Fri, Oct 8, 2021 11:00 AM - 12:00 PM Room 408
How should creators think about branding and marketing while making content? Harvard MBA turned writer Amy Chu (DOTA2 Red Sonja Wonder Woman Poison Ivy) and Ming Chen (Comic Book Men, I Sell Comics!) hold a frank conversation on success and the role of marketing with three legends in the pop culture world: hiphop pioneer Darryl DMC McDaniels (Run-DMC Darryl Makes Comics) comics creator Larry Hama (GI Joe Wolverine) and Riggs Morales Senior VP A&R Atlantic Records (Hamilton, Eminem, 50 Cent).
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