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D&D icons are rebooting Acquisitions Incorporated with a fresh Daggerheart-powered adventure
Dungeons & Dragons titan Jeremy Crawford announced at PAX Unplugged '25 that the first real actual play show (arguably) is switching TTRPG systems to Critical Role's own Daggerheart

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Years before a little table got together to play something they called Critical Role, Dungeons and Dragons legends Jeremy Crawford and Chris Perkins were already filming their TTRPG adventures in a series called Acquisitions Incorporated. But even though the pioneer of actual play came before its successor, the two are about to cross paths in an unexpected way - with Acquisition Incorporated beginning an all-new campaign using CR's Daggerheart play system.
Let's back up a bit - anybody keeping up with news of Darrington Press's Daggerheart (on which Critical Role's Matt Mercer is a lead designer) knows that Crawford and Perkins officially joined the company this year. So though it's very exciting that AcqInc is headed to the new system, it's not completely shocking. What is shocking, though, is that the long-running campaign will seemingly be starting over.
Crawford himself made the announcement at the Daggerheart panel from PAX Unplugged '25, where he was joined by designers Mercer, Rowan Hall and Spenser Starke, plus producer Elise Rezendes. Oh, and also on stage for the announcement was Mike Krahulik, the RPGer and artist who fans know as Jim Darkmagic.
"Tonight, we're unveiling Acquisitions Incorporated Daggerheart," said Crawford, "We're starting a brand new campaign, starting at level 1, with every character reimagined for Daggerheart in a brand new world created just for Acquisitions Incorporated."
Ah, ok - so it won't be an entirely new experience for AcqInc fans; they'll apparently recognize familiar traits and maybe even names in this new cast. Just don't think you'll be too familiar.
"After 17 years of playing Jim," said Krahulik, "Getting to reimagine… the way Jeremy said it is - 'I want this to be the truest form of all of your characters.' I got so excited, I've been doing a ton of new character art for everybody. I won't spoil anything, but you won't recognize Jim Darkmagic."
From the lands of Exandria to your very own smartscreens, Popverse has everything you need to know about the TTRPG phenomenon that is Critical Role. Here you'll find:
- Popverse's Critical Role watch order
- An interview with GM Brennan Lee Mulligan
- The cast's appearance at C2E2 '25
...and more. Roll initiative, player. Adventure awaits.
About PAX Unplugged
Dates
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Location
Philadelphia
United States
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