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GTA games aren't released slowly - fans are showing they want more DLC content than new games quicker says Take-Two Interactive CEO
Some fans might be complaining about the wait for the next Grand Theft Auto game, but they're ignoring how much GTA content gets dropped as DLCs or GTA Online updates

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For all the complaints about how long it takes for a new Grand Theft Auto game to arrive, the company that’s responsible doesn’t feel like it’s slacking — or, for that matter, like most fans are even that upset about how timely everything is in arriving.
“In the case of Grand Theft Auto, we have Grand Theft Auto Online, and Rockstar has been supplying content to Grand Theft Auto Online, some of which is so robust that if you go back 15 years, it would have counted as a standalone title,” said Take-Two Interactive CEO Strauss Zelnick during an appearance on the Game Business podcast. (Take-Two owns Rockstar Games, which produces GTA.) “One could really argue that Rockstar has been putting out a new Grand Theft Auto release a couple of times a year. Same thing holds true for Red Dead Online, which has been on-going. And in the most recent quarter, Grand Theft Auto Online and Red Dead Online has exceeded expectations.”
The era of DLCs and online gaming mean that it’s not “the good old days, or the bad old days depending how you look at it,” as Zelnick put it. Back then, he suggested, “we would work on a title, release the title, hope for the best, and then make another title. Now we have the opportunity for consumers to engage on an ongoing basis with our hits.”
What that means in practice is that companies are actually releasing work as fast as ever (if not faster) — it’s just that it doesn’t translate into ‘new’ game releases as many people recognize them.
“Our strategy is when we give consumers a hit, they would like to stay engaged. And that requires our teams to create more content quite properly, to support that content and to market that content,” he said. “I would argue that Rockstar is delivering to its consumer base daily, and it has been doing that for quite some time, basically since 2014.”
That said, GTA6 still isn’t coming out until next year, and fans are still going to complain about that. Clearly, they just need to distract themselves with GTA Online.
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