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Sega is giving the Angry Birds studio full access to Sonic and its other creations for upcoming games

Get ready to dreamcast the next great Sega mobile game.

Sega has had a rough string of luck the past few years. So much so that Sega President Shuji Utsumi considers his main job to be “reviving” the video game company. Part of that is making better games, sure, but part of that is also rebuilding their most iconic character’s brand. That is why Sega is giving free reign of Sonic the Hedgehog to Rovio, the company behind Angry Birds.

This bit of news came from an interview following Summer Games Fest 2025. During the interview, Utsumi laid out how he plans to make Sega a major player in the video game industry again. Part of that is focusing on mobile games and the Games As A Service (GAAS) model, which is where Rovio, the Angry Birds developer that Sega acquired back in 2023, comes in.

“Rovio has deep knowledge of the global mobile business, and very strong IP with Angry Birds,” Utsumi said. “We feel like the fit between Rovio and Sega is good. We are working closely with Rovio to have a Sonic mobile game, and we are giving them access to IPs, including Sonic, to come up with nice, welcoming GAAS titles.”

So it isn’t just that you might see Sonic popping into an Angry Birds update soon; Rovio has apparently been given the green light to develop a Sonic the Hedgehog mobile game from scratch, incorporating the GAAS model that so many developers are desperate to crack. Done well, these kinds of titles can be a huge asset to companies, bringing in a constant revenue stream through frequent updates, but it is still questionable how well Sonic would fit in such a model.


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Trent Cannon

Trent Cannon: Trent is a freelance writer who has been covering anime, video games, and pop culture for a decade. (He/Him)

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