Warner Bros and Uncrate partner for upscale Wayne Enterprises merchandise
Your Bruce Wayne cosplay is about to get a lot more expensive, unfortunately
If, like Jack Nicholson’s Joker in the 1989 Batman movie, you’ve found yourself wondering where the Dark Knight gets his wonderful toys, Warner Bros. Consumer Products has an answer for you — and it’s one that will let you join in the fun, as well.
WBCP is partnering with men’s lifestyle brand Uncrate to create Wayne Enterprises, a new capsule collection of upscale merchandise, apparel, and accessories that are, in the words of the official description, “tailored to the Bruce Waynes of the world and built with an edge to stand up to life in Gotham City.”
What kinds of things are in the collection? According to the Hollywood Reporter, which broke the news earlier today, Wayne wannabes will be able to purchase “motorcycle-ready gear such as suede lace-up boots by Danner and Kevlar jeans by Nashville-based denim label Imogene + Willie, as well as a structured wool jacket with a faux fur collar by Rogue Territory, handmade sunglasses by Barton Perreira (a Hollywood favorite also worn by fictional hero James Bond), timepieces by Bell & Ross and a watch winder from Kross Studio.”
Also available will be toiletries, protein powders, and punching bags — in other words, anything that a fine-smelling vigilante-to-be could hope for.
Speaking to THR, Warner Bros. Consumer Products SVP of Global Franchise Management & Global Brand Product Robert Oberschelp said, “Instead of leaning into the franchise of Batman, it’s ultimately about who is Bruce Wayne, and what does he look like? It’s not [about] one actor or a single brand… Uncrate understood our concept immediately… That’s how we identified [them] as the right partner to work together for this curated, cross-category label.”
The Wayne Enterprises x Uncrate collection launches online September 22.
Warner Bros. is changing up its plans for Batman and many of its other properties; just look at what it’s doing with the announced, now canceled, Caped Crusader animated series.