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DC Comics' latest surprise return is Christine Dinh as its new book trade manager
Marvel, Star Trek, BOOM! Studios, & Top Cow veteran Christine Dinh joins the DC Comics staff.

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DC Comics has hired Christine Dinh as its new manager of book trade programs. Working as part the company's sales & marketing unit overseen by Nancy Spears, Dinh is returning to comics (and DC Comics) at a pivotal time with the dominant sales success of the Absolute DC line, the impending release of the first collections from its 'Next Level' program, as well as the changing marketplace and readership (both of who is reading comics, and who could).
"Comics have been a meaningful part of my career for many years, and after time spent working across franchises, fandoms, and storytelling brands, it’s especially rewarding to be returning to the world of superheroes at DC Comics, managing our book trade programs," Dinh writes on LinkedIn.
As DC Comics' new manager of its book trade programs, Dinh will oversee the comic publisher's trade programs across bookstores, libraries, educational outlets, and other large retail accounts. As part of this job, Dinh will take over (and create) retailer-specific marketing and merchandising toolkits to support its business partners towards the ultimate goal of expanding readership.
"I look forward to cook alongside Albert Ching [DC's director of book market sales], Geoffrey Lapid [DC's manager of book market sales], Nancy Spears [DC's vice president of sales & marketing], and the talented team at DC to inspire the next generation of readers! The Young Readers line and the return of Vertigo are especially important to me."
Dinh has been a positive force in the marketing departments of Top Cow, DC Comics, and BOOM! Studios, and served as an assistant editor of Marvel.com, and most recently as managing editor of Paramount's StarTrek.com.
"It’s good to be back in the world of capes, cowls, and comic shops."
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