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Blumhouse’s Jason Blum reflects on how the horror genre has changed in the face of AI and advanced technology
“There’s been an enormous amount to be fearful of on the phones in our pockets,” Jason Blum says.
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Ever since the dawn of cinema, horror filmmakers have been trying to tap into new and exciting ways to terrorize their audience. At the end of the day, our fears are a reflection on who we are as a society, and as the world has grown and changed, so has the horror genre. But what does that mean for our modern world and the horror genre? In a world where technology has grown at a rapid pace, how was that changed our fears, and the horror genre as a whole?
During a panel at New York City Comic Con, Blumhouse Productions CEO Jason Blum was asked how the horror genre has changed as technology and AI has become more advanced in the real world. “I learned from James [Wan] that the way he comes up with all his crazy ideas that scare all of us is from anything – he actually sleepwalks at night and sees things around his house that are scary. Just like Chris [Landon] talking about toys that are scary. And obviously the best horror comes from that we ourselves are really fearful of.”
Some of these themes will be explored in Drop, an upcoming Blumhouse film directed by Christopher Landon. The film focuses on a widowed mother who is terrorized by mysterious drops on her phone.
“I think especially in the last four or five years there’s been an enormous amount to be fearful of on the phones in our pockets, an enormous amount,” Blum continued. “And there’s a trend towards even taking those phones away from young people. And they’re scary. I think that the movie and the idea, the movie that Chris made really plays on that fear, and the movie is super intense. It’s a terrific movie.”
Drop will be released in theaters on April 11, 2025.
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