If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

The Fantastic Four: First Steps pizza tie-in ad is not just a nod to a classic Marvel comic, it might be MCU canon

Giganto is making his MCU debut... in a Little Caesars ad promoting a Fantastic Four: First Steps tie-in pie

News by Graeme McMillan, Editor

Published on Wed Jun 18 2025

Popverse's top stories

Batman's fallen son Jason Todd heads to New Orleans (and the Huntress) for a new adults-only Red Hood comic book series - in mainstream DC continuity
MEMBERS ONLY: Meet Eric Pearson: Marvel Studios' unheralded fixer that helps save movies like Avengers: Endgame, Ant-Man, Fantastic Four, and Blade [Marvel Matters]
WATCH: Lord of the Rings' John Rhys-Davies hijacks our interview to talk Shakespeare, James Bond, and LotR (of course!) [Popversations]

Okay, we’ll bite — no pun intended. When it comes to tie-in merchandise commercials for big Marvel moves, the Little Caesars Four-N-One ad has enough care and attention to detail to win over the most cynical of fans… assuming they’re familiar with the FF’s first appearance, of course.

The ‘Giganto’ short doesn’t just introduce the novelty pizza tie-in for the Marvel Studios movie — it’s got four toppings on one pizza, for when you’re feeling indecisive or just have some selectively picky friends — but it also brings to life the iconic monster seen on the cover to 1961’s The Fantastic Four #1 by Jack Kirby himself… and, just as in that cover, he’s breaking through the city streets of New York to terrorize the world. Or, perhaps, maybe this time he just wants some pizza and he decided to go to the source.

See for yourself below:

What’s notable about this commercial is that it’s the second recreation of that iconic FF cover to be released in conjunction with July’s The Fantastic Four: First Steps — the first is on the cover of Marvel’s upcoming The Fantastic Four: First Steps tie-in comic, which is intended to be a Future Foundation release as would be seen in the cinematic FF’s own world. Does this mean that the Little Caesars ad is canon inside the MCU now…?

The Fantastic Four: First Steps will be released July 25; you can order pizza right now, if you really want to.

Want to know what's coming up next in pop culture? Check out Popverse's guides to:

Follow Popverse for upcoming event coverage and news

Graeme McMillan: Popverse Editor Graeme McMillan (he/him) has been writing about comics, culture, and comics culture on the internet for close to two decades at this point, which is terrifying to admit. He completely understands if you have problems understanding his accent.