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Ahead of the upcoming re-release of KPop Demon Hunters in theaters — it’s coming back Halloween weekend for sing-along screenings across the globe — Netflix has announced a deal that will ensure that every single HUNTR/X fan will never want for merch ever again.

Per Netflix, Mattel and Hasbro have both been named the global co-master toy licensees for the movie, with both companies promising what can only be described as a merchandising blitz for the movie and its characters; the Mattel deal allows the company to release “dolls, action figures, accessories, collectibles, playsets, collaborations with co-brands and more” beginning in early 2026, but true fans will be able to sign up for a presale of fashion dolls of Rumi, Mira, and Zoey launching November 12.

Hasbro, meanwhile, will be responsible for “special feature plush” — it’s the cat, isn’t it? It’s the cat — “youth electronics, and role play” releases, with the company promising to leverage its own line of brands including Hasbro Games, Wizards of the Coast, Furby, and Nerf, as part of the releases. First up for Hasbro is Monopoly Deal: KPop Demon Hunters, set for release January 1 2026 and already available for preorder. (The company specifically calling out Wizards of the Coast all but guarantees we should expect KPop Demon Hunters x Magic: The Gathering at some point in the next 12 months.)

“KPop Demon Hunters is a powerful pop culture phenomenon with global resonance—one that aligns seamlessly with our portfolio of iconic brands and our commitment to innovation. This collaboration with Netflix enables us to bring the film’s dynamic universe to life beyond the screen, offering fans immersive new ways to engage through play,” said president of Hasbro toy, licensing, and entertainment Tim Kilpin in a statement. “Together, we’re building a product lineup that unites storytelling and fandom in a uniquely Hasbro way.”

“We’re thrilled to deepen our partnership with Netflix through the record-shattering, chart-topping KPop Demon Hunters,” added Roberto Stanichi, chief global brand officer at Mattel. “Celebrating the breakout characters at the heart of the film, Mattel will harness our world-class design, creative, and marketing expertise to introduce a broad range of products across major categories to the delight of fans around the world.”

It’s a Kpop world. Soon, we’ll all be able to play in it.

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