New Ted Lasso merchandise includes headbands and a dartboard (and finally, a licensed soccer ball)

Since Ted Lasso debuted in August 2020, the heartfelt show about an American football coach travelling to England to coach a professional football (soccer) team has warmed many a soul and quickly catapulted in viewership to become an international phenomenon.

Phenomenon tend to lead to fandom and fans who want to show said fandom through their dollars. There have been a lot of Ted Lasso jerseys and hats roaming the world. Lately, the most exciting licensed goods have included a “Biscuits with the Boss” ice cream flavor with Ohio-based Jeni’s, a special Uno card deck, and even the world’s cutest Build-A-Bear. Joining all these exciting products for fans is a new line of BELIEVE merch out and available today from the Warner Bros store.

This new line of merch (some of which is available today and some of which will be made available on March 15) includes the show’s first official soccer ball (finally), t-shirts based on the different signs featuring BELIEVE in different languages showcased in the season 3 trailer, sweatshirts (and a cropped hoodie too), headbands, and a BELIEVE dartboard, which comes with little American flag and UK flag darts.

Check out photos of the entire BELIEVE capsule in the gallery below.

Check out the trailer for Ted Lasso season 3 below and see if you can peep those new Believe signs!

The first episode of Ted Lasso season 3 premieres on Apple TV on March 15, 2023.