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New Ted Lasso merchandise includes headbands and a dartboard (and finally, a licensed soccer ball)

Put on your Ted Lasso headbands and get ready to throw a dart at your Ted Lasso dartboard, the new season three line of Ted Lasso merchandise just dropped.

Image credit: Warner Bros

Since Ted Lasso debuted in August 2020, the heartfelt show about an American football coach travelling to England to coach a professional football (soccer) team has warmed many a soul and quickly catapulted in viewership to become an international phenomenon.

Phenomenon tend to lead to fandom and fans who want to show said fandom through their dollars. There have been a lot of Ted Lasso jerseys and hats roaming the world. Lately, the most exciting licensed goods have included a “Biscuits with the Boss” ice cream flavor with Ohio-based Jeni’s, a special Uno card deck, and even the world’s cutest Build-A-Bear. Joining all these exciting products for fans is a new line of BELIEVE merch out and available today from the Warner Bros store.

This new line of merch (some of which is available today and some of which will be made available on March 15) includes the show’s first official soccer ball (finally), t-shirts based on the different signs featuring BELIEVE in different languages showcased in the season 3 trailer, sweatshirts (and a cropped hoodie too), headbands, and a BELIEVE dartboard, which comes with little American flag and UK flag darts.

Check out photos of the entire BELIEVE capsule in the gallery below.

Check out the trailer for Ted Lasso season 3 below and see if you can peep those new Believe signs!

The first episode of Ted Lasso season 3 premieres on Apple TV on March 15, 2023.


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Tiffany Babb

Deputy Editor

Tiffany Babb is Popverse's deputy editor and resident Sondheim enthusiast. Tiffany likes stories that understand genre conventions (whether they play into them or against them), and she cries very easily at the movies— but rarely at the moments that are meant to be tearjerkers.

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