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After WandaVision, Agatha All Along creator Jac Schaeffer worked on several possible MCU projects - and Agatha snuck into each one
Marvel’s Kevin Feige told Jac Schaeffer to make an Agatha show after Schaeffer kept including the character in her unrelated pitches
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In 2021 WandaVision premiered on Disney+, giving the world its first water cooler show in a post-COVID world. Viewer enthusiasm was strong, the ratings were phenomenal, and the song ‘Agatha All Along’ went viral. Showrunner Jac Schaeffer had delivered a hit, and Marvel Studios was ready to see what she could come up with next.
However, all of Schaeffer’s Marvel pitches kept leading back to Agatha.
“After WandaVision I was invited by Marvel to come back and develop something,” Schaeffer says during a panel at PaleyFest LA 2025. “I had sort of an incubation period where I was like, is it this character, is it this character, and every single character that I sort of set on a journey, it would be like, ‘and in episode three Agatha Harkness shows up,’ and ‘in episode four, oops, they’re in Westview, and who’s there? Agatha Harkness.’ And so, at a certain point Kevin Feige was like, ‘Do we just make the show about Agatha?’ That’s what it is.”
The decision paid off. Agatha All Along became the number one streaming show on Disney+, earned a higher audience retention rate than any other Marvel show, and won numerous awards, including a GLAAD Media Award for Outstanding New TV Series. At this point, Schaeffer can pitch Marvel anything she wants.
But let’s be real, those pitches will probably include Agatha too (and I’m here for it).
Consider this a meta post-credits scene for Marvel fans - the four key articles you need to read next to continue the thrills:
About PaleyFest LA 2025
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