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The trailer for the final season of Netflix's The Sandman really, really wants you to know this is the end

The second and final season of the adaptation of the comic book series by disgraced author Neil Gaiman is about to launch on Netflix, and the streamer is very invested in making sure you know there won't be any more after this

The trailer for the final season of Netflix’s The Sandman has dropped, and it’s determined to ensure that you’re well aware that this is the end — even if that means that it feels more like a generic fantasy story than the first season of the show.

Whether it’s the gothic lettering announcing that this is “A NETFLIX SERIES” or brief glimpses of slow motion walking or people frowning at each other while CGI things happen elsewhere in the frame, there’s something disconcertingly distancing about the trailer for the second season of the adaptation of Neil Gaiman’s once-beloved fantasy comic book series. That feeling isn’t helped by a reliance on empty dialogue that feels as if it’s relying on cliche as much as the imagery: “When one of the Endless changes, that changes everything,” says one character; another says, “We had some good times, didn’t we?” “The Dreaming will survive, even if I do not,” pouts Dream, underscoring the oncoming climax.

For those keeping track, the trailer contains three different dialogue cues about this being the end of the story: “Prepare yourself, Dream — the end is coming,” “Everyone loves a good story, but all stories come to an end,” and “Everyone here seems to not notice or care the world is ending,” each delivered directly after each other. We get it, Netflix.

Perhaps I’m being too hard on the whole enterprise. After all, the first season was a hit for the streamer, and this second season has been long awaited by fans. Take a look at the trailer below and make up your own mind.

The Sandman returns to Netflix July 3. Not mentioned in the trailer, of course, is the bonus episode dropping July 31, adapting the Death: The High Cost of Living comic book series from 1991.


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Graeme McMillan

Graeme McMillan: Popverse Editor Graeme McMillan (he/him) has been writing about comics, culture, and comics culture on the internet for close to two decades at this point, which is terrifying to admit. He completely understands if you have problems understanding his accent.

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