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MCU synergy is "just common sense" for Marvel Comics, but it's "not following lock-step" says senior leader
Marvel's longtime editor Tom Brevoort admits that the comics line takes advantage of the "awareness" that comes from an MCU movie - but that's not the only thing the publisher considers
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How much does the work of Marvel Studios affect what Marvel Comics puts out? The question is one fans are constantly discussing online, with the term "MCU synergy" becoming something of a hotbutton topic, depending where you are on Reddit. Recently, the subject was touched on by someone who knows the Marvel Comics publishing game in and out - longtime House of Ideas editor (and current X-Men captain) Tom Brevoort.
Brevoort was on an episode of the Word Balloon Comics Podcast with host John Siuntres when the matter of Marvel's comic response to their onscreen brethren came up. Citing the fact that Marvel was both publishing a new Daredevil novel and kicking off a new run of the Daredevil comic just days away from the release of Daredevil: Born Again season 2, Suintres asked Brevoort to clarify how the TV/film output from the MCU affects the Marvel Comics line.
"I don't think it's It's quite as regimented," Brevoort answered. "Certainly, if we know that something is going to be coming out... there's going to be a big Avengers movie at the end of the year; it makes sense to have material that steers into the fact that there is going to be a massive amount of awareness and interest in Avengers and all things Avengers. Not just the day that movie comes out, but in the month or two months leading up to it, and presumably assuming it's a big blockbuster, in the month or two months leading out of it. So that's just common sense."
RELATED: To Me, my X-Men: Why Tom Brevoort's Marvel job change is a big deal (and not just for comics)
"There's a strategy in it," he continued, "In that these are all now properties [...] that are recognized around the world in a way that they weren't certainly 20 years ago, and even 10 years ago. So when there's something going on, you want to have things that can take advantage of that cultural zeitgeist."
Brevoort was cautious to clarify, though, that though there was certainly a push to use that "awareness and interest" in deciding on what to put out, it wasn't the only technique that Marvel's editorial team used.
"That having been said," Brevoort concluded, "That's just one branch of the tree of what you're publishing at any given point. And it's not like what we do is just following lockstep from whatever is going on in film or television or animation. We put our planning together with an awareness of all of that stuff, and we find places to synergize where it makes sense."
Daredevil #1 by Stephanie Phillips and Lee Garbett hits comic shops April 1. Daredevil: Born Again season 2 lands on Disney+ March 24.
Consider this a meta post-credits scene for Marvel fans - the four key articles you need to read next to continue the thrills:
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