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The NYCC 2024 Retailer Day full schedule for comics pros

ReedPop partners with ComicsPRO, Lunar Distribution, Tiny Onion and more on comics industry-centric programming a day before New York Comic Con opens to the public.

Don't miss New York Comic Con 2024, happening October 17 through 20. Popverse will be there all four days, immersing ourselves in the pop culture party full of vendors, events, and celebrities from the worlds of comics, movies, TV, gaming, and more. Buy tickets now!


New York Comic Con is the biggest comic convention in North America, with all the major creators, publishers, and retailers crossing paths to meet with fans - but it's also a chance for those very same individuals and companies to meet with each other. Following up on ReedPop's inaugural Industry Summit at NYCC 2023, it is expanding with NYCC's first ever Wednesday event schedule.

Yes, Wednesday.

In what is dubbed 'Retailer Day,' New York Comic Con 2024 will open its doors a day early on Wednesday, October 16 for comic book retailers and sponsors of the event for a full-day of programming, meet-ups, and more about the comics industry. Sponsored by Kickstarter, NYCC 2024 Retailer Day takes place Wednesday, October 16 from 12:00 pm to 9:00 pm as a closed-door event for those with a pro-badge in the comic book industry, as well as those presenting at the event.

NYCC 2024 Retailer Day Schedule

Time Topic Description
12:00 PM– 12:45 PM Cultivating The Customer Experience Want to WOW your customers? Leave them with an afterglow of coming to your shop? Join our panel of retailers as we discuss how to create an experience for your customers that leaves them wanting more. From big and small events, to store flow and design, to services you offer, even the way you market, we'll discuss the ins and outs of creating a community hub that people want to keep coming back to. 
12:55 PM - 1:40 PM Making the Holidays the Most Wonderful Time of Your Year Seasonal shoppers are coming to town! It's time to line your shelves and arrange your stockings just right to ensure your holiday season is merry and bright. Join our panelists as they discuss how to turn your store into a gift-buying destination by curating and maintaining your inventory, targeting your marketing to holiday buyers, and creating traffic driving opportunities that will fill Santa's (and hopefully your) bag. 
1:50 PM - 2:50 PM Speakers

BINC (Book Industry Charitable Foundation), Prana, Andrew Aydin/Good Trouble, Penguin Random House, DSTLRY 

3:00 PM - 3:15 PM Creator Signing with James Tynion IV 2 items per person MAX 
3:20 PM - 4:30 PM Speakers Square Enix, Kickstarter, Todd McFarlane
4:45 PM - 5:30 PM ComicsPro Publisher AMA Ever wonder why publishers do the things they do? Are you curious about the process from beginning to end? Do you have questions that you want answers to? This publisher AMA (hopefully) has your answers! This is designed for retailers to learn about how the publishing arm of the industry works to help improve their understanding of our industry’s delicate balance. With Panelist Chip Mosher, Adam Freeman, Hunter Gorinson, Damian Wassel 
6:15 PM  - 9:15 PM Lunar Distribution Cocktail Event A private event organized by Lunar, with speakers from DC Comics, Image Comics, Mad Cave, and Silver Sprocket


NYCC 2024 Retailer Day exclusives

Those who attend NYCC 2024 Retailer Day will be offered several exclusives organized by Reedpop and our sponsors and partners. The exclusives, while supplies last, are : 

  • The Department of Truth #25 NYCC Retailer Exclusive by Rosemary Valero-O’Connell 
  • Spawn #357 Retailer Exclusive from Todd McFarlane and Image Comics

Popverse will also be giving away complimentary one-month memberships to our website for exclusive articles and panel videos from NYCC 2024, and ReedPop will be giving out 15% discount coupons for its official NYCC merch store.

NYCC 2024 Retailer Day Exhibitors

During NYCC 2024 Retailer Day on Wednesday October 16, the several major publishers and comics companies will have booths up including BINC (Book Industry Charitable Foundation), Sigma and H.H. German, Mad Cave Studios, DSTLRY, Prana, Sandstorm Comics, Square Enix, WINC (Women in Comics Collective International), Saturday AM, ComicsPRO, Comic Shop Assistant, and Bad Idea.

How do I attend NYCC 2024 Retailer Day?

ReedPop has been giving comics retailers a complimentary Wednesday and Thursday badge to NYCC 2024 through Lunar Distribution, and has reserved 4-day badges for retailers to purchase. Retailers are encouraged to contact their Lunar Distribution representative for these NYCC badge offers.

If you otherwise work in the comics industry and have a badge for NYCC 2024, reach out to ReedPop's Comic Publishing Talent Manager Alex Rae about access to NYCC 2024 Retailer Day.

Other industry events at New York Comic Con 2024

The comics industry programming continues Thursday with the second annual NYCC Industry Summit sponsosred by Comic Sketch Art. This event will take place from 7:00 pm to 9:00 pm with several speakers, an industry mixer, and complimentary merchandise from Tiny Onion.

This is the tip of the iceberg for professional programming to take place during New York Comic Con 2024, as ReedPop has partnered with the New York Public Library, Lit-X, the National Academy of Continuing Legal Education, and more. Visit the New York Comic Con website for full details.


About New York Comic Con

Welcome home, hero. This is your event where you can feel unafraid to geek out. Where you’re accepted and embraced for being yourself, regardless of your cultural background, physical ability, personal identity, or self-expression. Where you can experience the best in pop culture, be inspired, get star struck, treat yourself, and create all of those memories with the people you care about the most.

Dates

-

Location

Jacob Javits Convention Center
USA

Visit the event page
Chris Arrant

Chris Arrant: Chris Arrant is the Popverse's Editor-in-Chief. He has written about pop culture for USA Today, Life, Entertainment Weekly, Publisher's Weekly, Marvel, Newsarama, CBR, and more. He has acted as a judge for the Will Eisner Comic Industry Awards, the Harvey Awards, and the Stan Lee Awards. (He/him)

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