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Marvel promises price changes are coming for comics readers and comics stores

Marvel Comics' publisher explains the company's thoughts behind pricing, and where it hopes to change

Marvel Comics
Image credit: Alex Ross (Marvel Comics)

How much should a Marvel comic cost?

That's a highly debatable point between fans, retailers, comic book professionals, and accountants. Recently at the closed-door B2B event the ComicsPRO annual conference, Marvel president Dan Buckley spoke to a group of retailers for nearly 20 minutes in a wide-ranging keynote address that covered everything from the original hero of Spider-Verse to the integration of Marvel's publishing arm into Marvel Studios marketing, but one of the most upfront and honest bits was about the price of Marvel comics.

"We know that pricing is an area where we need to adjust to fit your needs. We want to make it consistent for you and your customers," Buckley told a group of comic shop managers. "The bulk of the line will be $3.99, with new number ones and eight to ten core titles with top talent and top characters being priced at $4.99."

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Chris Arrant avatar
Chris Arrant: Chris Arrant is the Popverse's Editor-in-Chief. He has written about pop culture for USA Today, Life, Entertainment Weekly, Publisher's Weekly, Marvel, Newsarama, CBR, and more. He has acted as a judge for the Will Eisner Comic Industry Awards, the Harvey Awards, and the Stan Lee Awards. (He/him)
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