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Marvel quietly rebranded SDCC as San Diego Doom Con during its Hall H panel

Avengers: Doomsday is on all our minds at the moment, and Marvel wants to make sure it stays that way.

SDCC 2026 Article Header San Diego Doom Con
Image credit: Marvel Studios / Popverse

Popverse's coverage of Comic-Con International: San Diego 2026 is brought to you by Dark Horse Comics.

We don’t know if you’ve noticed this, but Doctor Doom is kind of a big deal for Marvel Studios at the moment. While the biggest announcements from San Diego Comic-Con were definitely about the new Ghost Rider and Black Panther 3 castings, the general vibe at the panel was all about Avengers: Doomsday. How completely did Robert Downey Jr. take over Hall H? Enough to change the San Diego Comic-Con logo whenever he was on stage.

This was one of those small details that show how much thought goes into setting the stage for a big show like the Hall H panels. As Robert Downey Jr. walked onto stage in his green suit decked out with mysterious writing, the logos behind him changed. This was no longer San Diego Comic-Con; the panel was now part of San Diego Doom Con. Because if there is a supervillain who has a big enough ego to make a whole convention dedicated to him, it is Victor von Doom.

The feeling that the night belonged to Doom was compounded by the fact that Marvel had passed out a load of Doom masks to attendees in the audience. The new logo for Doom Con stuck around until RDJ had left the stage and was honestly a pretty small detail when compared to the spectacle of all these stars on the stage and the new trailer for the movie that was very different from what we all spotted last week. But it helped do an important job, which was to make Avengers: Doomsday feel more important to the panel than it actually was.

Sure, Ryan Reynolds confirming that Deadpool is in Doomsday was fun, especially in the greyscale suit he was wearing, but we all kind of suspected that. And seeing members of the X-Men, Avengers, and Fantastic Four on stage together gave you a good sense of the scale of this movie. However, nothing major actually got announced for the crossover event. It was all vibes and hype, which is all the movie really needs right now.

It does make me think, though; what do you suppose the food court is like at Doom Con? I bet the lines are long, but at least they’re orderly.


About Comic-Con International: San Diego

Comic-Con is the premier event for all things comics and related popular art, including movies, television, gaming, interactive multimedia, and so much more! Enjoy cosplay galore and take part in unique programming, exclusive previews, and presentations, not to mention the expansive and diverse Exhibit Hall featuring merchandise and displays representing all fandoms.

Dates

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Location

San Diego, California
USA

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Trent Cannon

Trent Cannon: Trent is a freelance writer who has been covering anime, video games, and pop culture for a decade. (He/Him)

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