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Spider-Man's Brand New Day is about to get bigger with a late IMAX release

With The Odyssey releasing its stranglehold on IMAX screens in North America, Spider-Man could get an unexpected box office boost this week

Image credit: Marvel Studios

News by Trent Cannon, Senior Contributing writer

Published on Tue Aug 04 2026

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By now, you’ve probably heard that Spider-Man: Brand New Day has done pretty well at the box office. In fact, it did so well that it is on its way to becoming one of the highest – if not the actual highest – grossing movies of all time. To help it get to that mark, it is getting a boost at the box office as The Odyssey makes space at IMAX screens for Spider-Man: Brand New Day.

It is actually a little surprising that Spider-Man: Brand New Day has pulled in over $900 million at the global box office without the benefit of more expensive IMAX tickets included in that total. Up until this week, those larger screens were occupied by Christopher Nolan’s The Odyssey, which was made for IMAX (much to the confusion of some of its actors) and had an exclusive lock on the screens in the US. However, that exclusivity comes to an end on August 6, which is when Spider-Man is set to swing onto IMAX across the nation.

Starting on Thursday, Spider-Man: Brand New Day and The Odyssey will be sharing the 440 IMAX screens that exist across North America. We don’t know the exact breakdown, but we suspect that there will be slightly more Spider-Man showings in the coming weeks, considering it is a newer film and has clearly shown the incredible potential that the franchise has for making ridiculous amounts of money. Even if you saw it during its nearly $1 billion opening weekend, seeing it again on an even bigger screen is now on the cards.

Spider-Man: Brand New Day is in theaters now - and in selected IMAX theaters as of August 6.

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