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The popcorn wars are over, and IMAX has won
Find yourself someone who loves you the way Christopher Nolan loves IMAX cameras
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Every major movie these days seems to need its own collectible popcorn bucket. While we’ll never forget the weird eroticism of the Deadpool & Wolverine popcorn bucket, we can’t help but be fascinated by the IMAX one. That’s right; it’s a popcorn bucket that isn’t just promoting a movie but the camera that Christopher Nolan uses to film his movies like The Odyssey.
We mention The Odyssey because that is the title plastered on the side of this popcorn bucket, but, really, it is all about the camera. Specifically, the IMAX 15/65mm Camera that has been a favorite of Christopher Nolan for years. With the word IMAX printed on it multiple times, it is difficult to confuse who is the real star of the show.
IMAX screens are becoming more popular, and filmmakers like Nolan are using the format more and more as a way to promote their movies. However, this is the opposite. It feels like they are using a movie that is already selling out viewings a month in advance to promote the IMAX format. And it is working! The IMAX popcorn bucket costs $50 and sold out within hours of advance orders opening up. Enough people jumped at the chance to eat popcorn out of an IMAX camera that they couldn’t keep up with demand.
Will this be the end of the popcorn bucket wars? Or will someone else come up with a new, more ridiculous design than an IMAX camera? We’ll have to wait and see who launches the next volley in this ongoing battle.
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