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What to expect from Marvel at New York Comic Con 2023

Big name creators, big news at panels, and more is coming to the Javits Center this October as the House of Ideas moves in

New York Comic Con Marvel
Image credit: Marvel/ReedPop

New York Comic Con 2023 is just around the corner — no, really, it’s just over two weeks away — and, as should be expected, Marvel is planning on taking full advantage of the biggest convention in North America happening right in its own hometown.

We know what Marvel is planning for New York Comic Con in terms of panels, booth activities, and giveaways... and it’s pretty substantial.

Marvel at NYCC 2023: Booth Activities

Marvel will have two booths at NYCC 2023: its primary booth at #2153, and the official Marvel store at #2453. We’ll get to the exclusive merch available at the store in a minute, but this is what Marvel is promising at its primary booth:

  • Giveaways of the Marvel Multiverse Role-Playing Game Core Rulebook (while supplies last) to celebrate the upcoming launch of Marvel Multiverse Role-Playing Game: The Cataclysm of Kang.
  • The interactive fitness app Marvel Move will offer giveaways (while supplies last) for users who complete The Marvels: Flerken Virtual Race by Sunday, October 15 at 2:00pm EST.
  • Ahead of the October 20 launch of Marvel's Spider-Man 2 (only on PlayStation 5), swing by the Marvel booth for a photo op with statues of our iconic heroes Peter and Miles! If you look carefully, a third character may appear in your photo too. Each day, we'll also be giving away a small gift to those who take a picture with the statues (while supplies last)!
  • Hasbro will showcase their newest HASLAB offering, a 24-inch-tall Marvel Legends Giant-Man figure. Fans can also participate in a prehistoric showdown with a Marvel Mech Strike Mechasaurs blaster demo area.
  • Shop the full Warby Parker | Marvel limited-edition line of eyeglasses and sunglasses inspired by Peter Parker, Miles Morales, Mary Jane, and Venom from Marvel’s Spider-Man 2. Purchase them early at NYCC before the collaboration officially launches on October 20 at warbyparker.com.
  • Citizen is calling all Loki variants for the ultimate photo op to celebrate Marvel Studios’ Loki Season 2. Visit the Citizen display of costumes worn by Tom Hiddleston’s “Loki” and Ke Huy Quan’s “O.B.” in the booth. Citizen will also host daily giveaways (while supplies last) of the Axiom SC and Loki timepieces, and a full retail experience for fans to view and shop select timepieces from the Marvel | Citizen collection.
  • Livestream shopping platform Whatnot is giving one lucky fan the opportunity to be in a custom one-shot comic featuring the Avengers. Fans can enter the Whatnot sweepstakes for the opportunity to win between now and 10/15 by downloading the Whatnot app, navigating to the Marketplace tab, and clicking Drops to access the Marvel x Whatnot drop-card. Terms and conditions apply – see whatnot.com for more details.
  • Demos, giveaways (while supplies last), and information about exclusive drops from VeVe to get you started on your digital collecting journey!
  • And more!

Additionally, Marvel has announced the following schedule for its primary booth:

Thursday, October 12

  • 10:30 – 10:45am EST – Welcome to New York Comic Con – Day 1
  • 12:00 – 12:15pm EST – Marvel Giveaway Special Event
  • 12:30 – 1:30pm EST – Marvel's Stormbreakers Artists Class of 2023 signing
  • 2:00 – 2:15pm EST – Marvel Giveaway Livestream | In partnership with Whatnot
  • 3:00 – 3:30pm EST – Avengers: Beyond Earth’s Mightiest – Cosplay Event
  • 3:30 – 3:45pm EST – Marvel | New York Giants: Eli Manning Surprise Reveal
  • 4:30 – 4:45pm EST – Marvel's Spider-Man 2: Exclusive Suit Reveals | In partnership with PlayStation
  • 5:45 – 6:00pm EST – Trivia Time with Marvel Insider & Marvel Unlimited
  • 6:00 – 6:45pm EST – Marvel Giveaway Spectacular

Friday, October 13

  • 10:30 – 10:45am EST – Welcome to New York Comic Con – Day 2
  • 11:00 – 11:30am EST – Marvel Comics Signing with Dan Slott and Humberto Ramos | Spider-Boy #1
  • 12:00 – 12:15pm EST – Marvel Giveaway Special Event
  • 12:30 – 1:00pm EST – Marvel Comics Signing with Gerry Duggan and Joshua Cassara | X-Men: Fall of X
  • 2:00 – 2:30pm EST – Marvel Comics Showcase
  • 3:00 – 3:15pm EST – Marvel Digital Collectibles & Comics on VeVe | In partnership with VeVe
  • 3:30 – 4:00pm EST – Marvel Contest of Champions Showcase | In partnership with Kabam
  • 4:30 – 5:00pm EST – Loki Cosplay Event | In partnership with Citizen
  • 5:45 – 6:00pm EST – Trivia Time with Marvel Insider & Marvel Unlimited
  • 6:00 – 6:45pm EST – Marvel Giveaway Spectacular

Saturday, October 14

  • 10:30 – 10:45am EST – Welcome to New York Comic Con - Day 3
  • 11:00 – 11:30am EST – Marvel Comics Signing with Zeb Wells, Erica Schultz, and Greg Pak | Amazing Spider-Man: Gang War
  • 11:45 – 12:00pm EST – Marvel Multiverse Role-Playing Game Giveaway
  • 12:30 – 1:00pm EST – Marvel Comics Signing with Jonathan Hickman and Valerio Schiti | G.O.D.S.
  • 2:00 – 2:30pm EST – Marvel Comics Showcase
  • 3:00 – 3:15pm EST – Marvel Digital Collectibles & Comics on VeVe | In partnership with VeVe
  • 3:30 – 4:00pm EST – Avengers: Beyond Earth's Mightiest Showcase | In partnership with Hasbro
  • 4:30 – 5:30pm EST – Marvel Cosplay Competition | In partnership with Funko
  • 6:00 – 6:15pm EST – Trivia Time with Marvel Insider & Marvel Unlimited
  • 6:15 – 6:30pm EST – Marvel Giveaway Special Event

Sunday, October 15

  • 10:30 – 10:45am EST – Welcome to New York Comic Con – Day 4
  • 11:00 – 11:30am EST – Marvel Comics Signing with Jed MacKay, Alessandro Cappuccio and C.F. Villa | Avengers / Moon Knight
  • 12:00 – 12:15pm EST – Marvel Giveaway Special Event
  • 12:30 – 1:00pm EST – Marvel Comics Signing with Saladin Ahmed and Aaron Kuder | Daredevil #1
  • 2:30 – 3:30pm EST – Marvel HQ: Kids Costume Event
  • 3:45 – 4:00pm EST – Trivia Time with Marvel Insider & Marvel Unlimited
  • 4:00 – 4:45pm EST – Marvel Giveaway Spectacular

Marvel at NYCC 2023: Panels

Here are the official descriptions of the six panels Marvel is hosting across the four-day event, with something for everyone, especially people who want big comics news given that the Next Big Thing panel alone is promising news on the end of the Krakoa era of X-Men stories, as well as a new Ultimate Spider-Man comic, amongst other big stories.

  • Avengers Assemble: A This Week in Marvel Special Event (Thursday, October 12 at 3:15pm EST, Room 409) Agent M himself, AKA Ryan Penagos (VP & Creative Executive), returns to host a can’t-miss live edition of the This Week in Marvel podcast! Just in time for the Avengers 60th anniversary, join Marvel Comics Editor-in-Chief C.B. Cebulski and Executive Editor Tom Brevoort, along with writers Jed MacKay (Avengers) and Al Ewing (Avengers Inc), in a deep-dive discussion on Marvel’s mightiest line of comics: the Avengers!  Get the scoop on the Avengers’ epic conflict with the Ashen Combine, learn more about the Wasp’s new style of avenging with the mysterious Victor Shade – and stick around to the end for an exclusive giveaway!  Avengers fans, this one is for you. 
  • Amazing Spider-Man: Gang War (Friday, October 13 at 3:15pm EST, Room 409) Marvel Comics Executive Spider-Editor Nick Lowe web-slings by to host a scintillating symposium on everyone’s favorite wall-crawler – and the latest mess of trouble he’s gotten himself into in the thrilling Gang War comics crossover! A war has erupted among the gang lords of the Big Apple, and only Spidey’s hand-picked team of heroes (including Miles Morales, She-Hulk, Daredevil, Spider-Woman, and Luke Cage) can stop them. So join Nick, Marvel Comics Editor-in-Chief C.B. Cebulski, and an array of other arachnid aficionados including Zeb Wells (Amazing Spider-Man), Erica Schultz (Daredevil: Gang War), and Greg Pak (Deadly Hands of Kung Fu: Gang War), to get the lay of the land for this showstopper of a crossover! PLUS, stay to the end for an exclusive giveaway!
  • Marvel Multiverse Role-Playing Game: The Official NYCC Live Play (Friday, October 13 at 4:30pm EST, Room 409) It’s Friday the 13th! If you dare, come experience the Marvel Multiverse RPG like never before - as an all-star cast of mighty Marvel guests and tabletop RPG players embark on a thrilling supernatural mission for a night of role-playing you won’t want to miss.
  • Marvel Fanfare with C.B. Cebulski (Saturday, October 14 at 1:45pm EST, Room 405) Marvel Comics Editor-in-Chief C.B. Cebulski is in the House (of Ideas)! Come join C.B. and his hand-picked panel of industry greats in an illuminating discussion on everything and anything Marvel – and be sure to bring your burning questions for the Q&A session.  Stick around until the very end for a special giveaway!
  • Marvel: Next Big Thing (Saturday, October 14 at 3:15pm EST, Room 405) This is it, True Believers – The panel you’ve all been waiting for!  Join Marvel Comics Editor-in-Chief C.B. Cebulski as he and some of the most monumental talent of today - including Gerry Duggan (X-Men, Uncanny Avengers), Jonathan Hickman (G.O.D.S., Ultimate Universe) and Jed MacKay (Avengers, Moon Knight) – give a behind-the-scenes look at Marvel’s biggest books while peeling back the curtain on the future of the Marvel Universe. Filled to the brim with announcements, first-looks, and tantalizing teases (including a special look at the biggest Marvel Comics story of 2024), this is THE can’t-miss Marvel panel of New York Comic Con! Don’t forget to stay ‘til the end for the one-of-a-kind giveaway.
  • Women of Marvel (Sunday, October 15 at 1:45pm EST, Room 409) The Women of Marvel return to New York!  Join host Ellie Pyle (Executive Director, Digital Content), Jennifer Grunwald (Director, Production & Special Projects) and some more of Marvel’s mightiest women as they share what it’s like for women working in the industry today, while teasing what’s next in Marvel’s stunning slate of women-led projects. Don’t miss this always lively discussion and be sure to stick around for the exclusive giveaway at the end!

Marvel at NYCC 2023: Merchandise

If you're wondering, will Marvel have any exclusive merchandise at NYCC 2023, then feast your eyes, my friends...

Marvel NYCC merch
Image credit: Marvel
Marvel NYCC merch
Image credit: Marvel
Marvel NYCC merch
Image credit: Marvel

Marvel at NYCC 2023: Giveaways

Even if you can't afford merchandise, every attendee at a Marvel panel will get their own little piece of memorabilia from the show. From Marvel: "On Thursday, October 12, attendees at the Avengers Assemble: A This Week in Marvel Special Event panel will walk away with a color-focus Avengers #5 variant by Stuart Immonen, as Scarlet Witch battles the deadliest member of the Ashen Combine. At the MARVEL: Amazing Spider-Man - Gang War panel on Friday, October 13, attendees will receive a sketch variant of the NYCC 2023 program guide on the cover of Amazing Spider-Man #35 by Mahmud Asrar. Then, on Saturday, October 14, attendees at the Marvel Fanfare with C.B. Cebulski will receive a G.O.D.S. #1 design variant by Valerio Schiti! Shortly after that on Saturday, October 14, attendees at the MARVEL: Next Big Thing panel will receive a secret Avengers #6 variant cover by Leinil Francis Yu featuring [CLASSIFIED]! And finally, on Sunday, October 15, Women of Marvel panel attendees will get a color-focus sketch variant of Ms. Marvel: The New Mutant #2 by Sara Pichelli."

I know; it's a lot of Marvel happening in one concentrated place. You might asking yourself: "Will Popverse be at all of that NYCC action, making sure you have the news as it happens?" It's a question to which we have a simple answer: Is Cannonball nigh invulnerable while blastin’?


Popverse will be providing wall-to-wall coverage of New York Comic Con 2023, with an all-star crew of writers, editors, and video producers there all four days (and nights), as well as in advance of the show. You can follow along to this coverage as well as the panels we're streaming with our NYCC Popverse coverage guide.
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Graeme McMillan

Staff Writer

Popverse staff writer Graeme McMillan (he/him) has been writing about comics, culture, and comics culture on the internet for close to two decades at this point, which is terrifying to admit. He completely understands if you have problems understanding his accent.
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