If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.
Stranger Things might end on Netflix in 2025, but can continue on your toy shelf thanks to a new deal with the makers of Squishmallows
Netflix and Jazwares will have a full Stranger Things toy line roll out in the near future

Popverse's top stories of the day
- Matthew Lillard embraces fans & his fellow Scream villain Skeet Ulrich as he talks for the first time about his return for Scream 7
- WATCH: NBC's Hannibal stars Mads Mikkelsen & Hugh Dancy reunite for Seattle's ECCC 2025
- MEMBERS ONLY: Popverse Jump: The case for giving the Demon Slayer Infinity Castle movies a worldwide release date - and why it could be bigger in America than Japan
When Stranger Things returns to our screens later this year, it’ll be for the show’s final season… but a new deal between Netflix and toy manufacturer Jazwares is making sure the characters will live on forever, as long as there’s space on your display shelf.
“Stranger Things has made an indelible mark as a cultural phenomenon, transcending the screen and shaping global trends through 80’s nostalgia, music, food, fashion and so much more,” Netflix’s Vice President of Consumer Products, Josh Simon, said in a statement about the partnership between the companies. “Coming together with an innovative partner like Jazwares to create the franchise’s first expansive toy line was a natural next step in giving fans around the world new ways to immerse themselves in the universe with the authenticity and storytelling elements they love.”

“After our Squishmallows x Stranger Things collection launched with massive fanfare, we knew we wanted to continue working with Netflix and raise our collaboration to the next level,” added Judd Karofsky, Executive Vice President at Jazwares. Karofsky went on to say that the company will offer “a full line of products that will allow them to engage with the franchise like never before with authentically detailed figures, playsets, costumes, and more. As we all eagerly await the show’s final season and the brand-new animated series, we know fans are going to love our exceptional lineup.”
So, what should fans expect? While Jazwares isn’t offering specifics just yet, the company’s announcement lists figures, playsets and environmental sets, vehicles, plush toys, costumes and accessories, and pet toys and accessories as being on the drawing board. Additionally, Jazwares is teasing more characters being added to the Squishmallows x Stranger Things line that launched in 2024.
When should fans expect the Stranger Things toyline to roll out? That’s another mystery that the franchise hasn’t answered just yet… but it’s worth remembering that November 6 has been declared ‘Stranger Things Day,’ because it’s the date Will Byers went missing in the first season…
Stranger Things season 5 is expected to drop at an as-yet-unannounced date in 2025.
As we all collectively wait for Stranger Things season 5, here's the keys to getting ready:
- How to watch Stranger Things in chronological or release order
- Getting to know the Stranger Things season 5 cast
- There needs to be more death in Stranger Things, says co-star Gaten Matarazzo
- The Stranger Things time jump between season 4 and 5 has been confirmed by Netflix - and it raises some serious questions
- "They land the plane," David Harbour describes the Stranger Things finale, which he calls its "best episode"
Follow Popverse for upcoming event coverage and news
Find out how we conduct our review by reading our review policy
Let Popverse be your tour guide through the wilderness of pop culture
Sign in and let us help you find your new favorite thing.

Comments
Want to join the discussion? Please activate your account first.
Visit Reedpop ID if you need to resend the confirmation email.