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Marvel's comic book boss is calling for a "reset" of his company, and the entire comics system

"We as a group need to step back and accept that the world we are operating in is very different than the one before February 2020," says Marvel publisher Dan Buckley

Marvel Zero #1
Image credit: Iban Coello (Marvel Comics)

These past few years have been rough, for all of us - and also for the comics industry. The COVID-19 pandemic exacerbated and accelerated key issues that get the comics you love from the heads and hands of your favorite comic creators and into the hands and heads of you (and those like you). Recently at a closed-door B2B conference for comic publishers and comic stores, Marvel Comics president Dan Buckley spoke bluntly about the recent past and their comics business, and optimistically about their place in the comics business.

“Most recently, we have all been challenged by the pandemic, supply chain madness, inflation, and significant shift in distribution landscape, Buckley said at the 2024 ComicsPRO meeting’s keynote speech. “I’ll admit that this list of events is by no means complete, but this list most certainly shows that it's been quite a ride. I also want to make it clear that while the current challenges and changes are significant, I have faith in our ability to move forward.”

He continued, “It would be unwise and presumptuous for me to say that we at Marvel can address every challenge in this industry, but we do recognize that we have a leadership role, and that our decisions can have an outsized impact on everybody in this room.” 2024, he went on, “is a good time to reset, for both Marvel Comics and the direct market.”

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Chris Arrant avatar
Chris Arrant: Chris Arrant is the Popverse's Editor-in-Chief. He has written about pop culture for USA Today, Life, Entertainment Weekly, Publisher's Weekly, Marvel, Newsarama, CBR, and more. He has acted as a judge for the Will Eisner Comic Industry Awards, the Harvey Awards, and the Stan Lee Awards. (He/him)
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