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If you've been collecting Marvel Comics for, say, two or three decades, you've maybe noticed a shift in how the House of Ideas runs its line-wide event tie-in issues. Namely, that they put out less of them. And while there are doubtless a lot of factors that go into that decision (more regular events, a global pandemic, etc.), a deciding factor from within Marvel HQ is simply that, these days, people can't afford to buy tie-in issues.

At least, that's how Tom Brevoort sees it.

Marvel's longest-serving editor was recently a guest on the Word Balloon Comics Podcast with host John Siuntres, where the pair discussed Brevoort's storied history of working on line-wide Marvel events.

"I've done more of these than anybody," the current X-Men editor said of Marvel's company-wide events, "Every time you try to take the lessons of what you did and apply it to the next one."

One of those lessons, it appears, is that while comic sales are certainly not crashing, it's less likely that collectors are going to shell out money to collect tie-in issues for every company-wide event, such as last year's One World Under Doom. Although to be fair, you don't have to be an editor at Marvel to know that people's budgets are tighter than they were just a little while ago.

"The reality of the world is different now than it was 20 years ago," Brevoort told his interviewer. "Which is to say: when we were doing something like House of M or Secret Wars, you could do an awful lot of tie-in books and have the expectation that a certain amount of the audience was going to want to read all of those books, and was going to be financially able to read all of those books."

"As times have gotten tighter," he concluded, "And belts have gotten tighter, it's maybe not the best idea in the world to go quite that deep, quite that far. If we publish a crossover now and did as many tie-ins as we did in during Civil War, I don't know whether it would succeed or fail, but my guess would be those tie-ins would not perform as well because no one would be able to afford to read them all."

As if we already weren't going to defer to Brevoort's decades of experience in this, our own ailing bank accounts would have us agreeing.

Want more? Make sure you've read our list of all the best Marvel Comics stories of all time, and get ready for all the free Marvel comics coming as part of this year's Free Comic Book Day 2026 / Comics Giveaway Day  2026 events.