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One of the reasons Image Comics greenlit Invincible was because they had a lack of superheroes in their line
In 2003, Image Comics realized it was barely publishing superhero comics - then came Invincible.

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It’s hard to think about comic books without thinking about superheroes, but in 2003 Image Comics had a superhero shaped hole in their lineup.
“We were desperately trying to get people to come to Image,” former Image Comics publisher Jim Valentino says during an episode of Robservations with Rob Liefeld. “It was really tough. And we looked at the line, and we realized we had no superhero books. The only superhero book was [Savage Dragon] and Baby Spawn, if you considered it a superhero book. Other than that, we had no superhero books whatsoever. So, we set out to get some, and that’s where Invincible came in.”
However, the series almost went by another name.
“Incidentally, I made [Robert Kirkman] change the name. He was originally going to call it Bulletproof. And he came back like a day later and said, ‘What do you think of Invincible.’ And I was like, ‘Awww, the gods have spoken to you! That is a perfect name.’”
The name Bulletproof would later be used for another character in the Invincible comic. Funnily enough, Bulletproof briefly took on the Invincible mantle when the original hero was missing in action. Valentino probably made the right call in encouraging Kirkman to change the name. After all, imagine how awkward those title card puns would’ve been for the Amazon Prime Video animated series.
From the self-proclaimed "best superhero comic in the univrse" Invincible to the hit animated series Invincible on Prime Video, here's everything you need to enjoy it more:
- How to watch Invincible in release and chronological order
- Invincible ending explained: What happens to Invincible, Omni-Man, the Viltrum Empire, and everyone else in Robert Kirkman’s original comic series
- The biggest differences between the Invincible comic and the Prime Video animated series
- Watch Prime Video's official Invincible panel from NYCC 2025, with Steven Yeun, Gillian Jacobs, Robert Kirkman, and Lee Pace
- Prime Video's Invincible season 4 will include "a few bits" not from the comics, and co-creator Robert Kirkman is excited about it
- Invincible, the TV show, won't repeat the Spawn cameo from Invincible, the comic - here's why
- Popverse Picks: The best Invincible characters (according to me!)
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