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Breaking Bad and Better Call Saul creator Vince Gilligan has given us a title and a release date for his new show - plus a deeply unsettling trailer
A trailer that just shows someone licking donuts and putting them back is certainly one way to get us to notice that Pluribus exists.

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When you’ve created two of the most beloved TV shows in recent years, you’re allowed to do something weird if you want. That is what Vince Gilligan, who co-created both Breaking Bad and Better Call Saul, is doing with his next show. We don’t have many plot details for Pluribus, but we do know that it is coming to Apple TV+ in November 2025.
Rhea Seehorn stars in Pluribus, which debuts on Apple TV+ on November 7, 2025. The title is, of course, a reference to “E pluribus unum” or “From many, one.” However, other details are still pretty scarce. The announcement was made with a short teaser video that was deeply unsettling. It showed a woman in an office building licking the bottom of a bunch of donuts and then putting them back in the box for others to eat. Simply not cool.
The official logline for Pluribus describes it as a “genre-bending original in which the most miserable person on Earth must save the world from happiness.” The line “Happiness is contagious” was also teased in cryptic social media posts.
What else we know about the show comes from bits and pieces the people behind it have dropped in the past. Gilligan has said that the hero of Pluribus won’t be an antihero like in Breaking Bad or Better Call Saul. Instead, they will be much more classically heroic, with flaws along the way. We also know that Gilligan wrote the series with Rhea Seehorn in mind. Seehorn has said that it shifts between tones and genres even more wildly than Better Call Saul did.
Whatever Pluribus is, it will be coming to Apple TV+ on November 7, 2025.
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