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Avengers: Doomsday can't screen in IMAX, so Disney has created its own IMAX-style giant-screen format
"If you can't join 'em, beat 'em," seems to be the new approach for Disney after it couldn't get Avengers: Doomsday onto IMAX screens
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When it comes to the roll out of Avengers: Doomsday, there was one notable stumbling block for Disney and Marvel alike: the movie would not be showing on IMAX upon release. That’s because Warner Bros. is also releasing Dune: Part Three on the same date, and that movie has booked up IMAX months in advance. (You can even pre-book your tickets now.) So, what’s a studio to do when it can't put its biggest movie on the biggest screens?
Apparently, the answer is, “create its own IMAX-esque big-screen format.”
At CinemaCon 2026, the Walt Disney Company announced Infinity Vision, which it describes in its press release as “a new certification for premium large format (PLF) theaters [that] sets a new benchmark for theatrical presentation, certifying auditoriums that meet rigorous technical standards, including a focus on: The largest screens for maximum scale, Laser projection for superior brightness and clarity [and] Premium audio formats for fully immersive sound.”
What that really means is that Disney is trying to create an IMAX alternative that it owns, and can use specifically for its own releases. Per Disney, there are currently 75 Infinity Vision screens in the United States and 300 worldwide, although it hasn’t released locations as of writing. We’ll likely find out where those theaters are soon, however: the first Infinity Vision release is coming as soon as September, with the Avengers: Endgame re-release, before Avengers: Doomsday gets an Infinity Vision release in December.
For those wondering: there are currently 416 IMAX screens in the United States, so Infinity Vision has some ways to catch up.
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